By playfully depicting the unique ways people experience and interact with Pringles, from the can to the chip to the rituals & etiquette of eating them we show how Pringles are like no other snack because you do so much more than just mindlessly eat them.

 

The brands language is colloquial. Our message is simple and inspired by an element of truth; the fun we create is never contrived. Pringles tone is cleverly amusing, light-hearted, with a bit of edge, but never mean-spirited.